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AI In Fintech – 8 Ways It Can Revolutionize The Financial Sector

AI In Fintech – 8 Ways It Can Revolutionize The Financial Sector
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    8 min
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    November 29, 2023 Last Updated: February 28, 2024


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Needless to say, the integration of Artificial Intelligence (AI) is reshaping traditional paradigms and fostering unparalleled innovation in the dynamic landscape of the financial sector.

From predictive analytics and fraud detection to personalized customer experiences and algorithmic trading, AI is fundamentally altering the dynamics of the Fintech industry. As financial institutions increasingly shift their focus to AI technologies, the potential for enhanced efficiency, risk management, and customer satisfaction becomes undeniable.

Well, this blog delves into the fascinating intersection of AI and Fintech, exploring some key ways in which this powerful combination is reshaping traditional practices.

So join us on a journey through the groundbreaking implications of AI in Fintech, where innovation meets opportunity in the pursuit of a more agile and intelligent financial future.

AI In Fintech - Global Market Overview

Artificial Intelligence in the Fintech market comprises sales of web development services, custom software development, DevOps services, IoT development services, big data development services, outsourcing software development, and so on.

As far as the global AI in the Fintech market is concerned it has grown from 9.15 billion USD in 2022 to 11.59 billion USD in 2023 at a CAGR (compound annual growth rate) of 26.8%. This value is further projected to reach 31.71 billion USD in 2027 at a CAGR of 28.6%.

Global AI Fintech Market

The AI Fintech market in North America will also be led by well-known providers of AI systems and software, the combination of financial institution investment into AI projects, and the widespread adoption of AI in Fintech.

How AI Can Revolutionize The Financial Sector ?

Innovation has always been a part of the financial industry, but the introduction of AI is bringing about a revolution unlike anything seen in history. AI has become a game-changer in the rapidly changing financial technology sector, changing the ways in which we handle, invest, and communicate with our money. Combining AI with Fintech has created a synergy that brings transforming capabilities that were previously only found in science fiction.

To help you understand better, here are 8 ways AI can positively impact the Fintech industry.

1Smart Decision Making

Analytics powered by data help make wise business decisions. Fintech apps with data visualization features enable users to communicate and take action on difficult ideas and objectives. These AI tools can quickly and effectively provide insights by decomposing complex data into more easily understood forms. Teams can therefore be able to make better financial decisions with fewer misunderstandings and mistakes.

Decisions based on data significantly alter how various issues are handled at the corporate level. Increasingly, managers rely on data generated by machines to make decisions instead of consulting with human experts. Sophisticated AI systems are often capable of accurately and precisely analyzing data and making workable recommendations.

For example, LLMs (Large Language Models) can assist in analyzing news and social media data to ascertain how the public feels about certain businesses or financial products. The data can then be used by Fintech companies to improve their marketing and business choices.

An LLM can gain in-depth knowledge of particular subject matters by being trained on a curated dataset unique to your domain. More accurate and contextually relevant responses can be obtained with domain-specific knowledge compared to a general-purpose language model such as GPT.

2Improved Fraud Detection

Deceptive financial activity has increased a lot over the past few years, ranging from fraudulent wire transfers and credit card and loan application scams to fictitious insurance claims. Needless to say, millions of dollars had been lost through these fraudulent bank transactions for both individuals and corporations. Moreover, in addition to financial losses, companies have to deal with bad customer experiences and possible reputational harm.

Machine learning solutions are used by a large portion of AI venture funding in the banking sector to combat cybersecurity and fraud. The volume of financial transactions that take place every day makes it practically hard to manually go over every transaction and look for mistakes or possibly suspicious activity.

AI algorithms are able to identify anomalies or unusual patterns that differ from a user’s usual spending behaviors, and efficient systems can monitor banking transactions in real-time. Fintechs can react to possibly fraudulent activity more swiftly and accurately because of AI. Better AI systems are frequently able to respond to questionable activity prior to the fraud actually occurring.

3Solid Security

Artificial intelligence has significantly improved data security in the financial technology industry over time. A lot of banks and Fintechs use AI-enabled chatbots to assist their clients. These AI models can provide a range of features, like the ability to reset lost passwords and provide more access, that are intended to improve security measures.

AI is also enhancing financial security through speech, face, and fingerprint recognition. Trespassers find it more difficult to get past this extra security layer than they do with standard passwords. In the near future, AI-backed security solutions might totally replace usernames and passwords, even though these kinds of procedures are still being refined.

Cybersecurity is becoming more and more crucial as the world moves away from physical spaces and toward the internet. Because they deal with billions of dollars in transactions every day, banks, Fintechs, and other financial institutions are the most vulnerable. Staying abreast of advancements in artificial intelligence and machine learning guarantees that your business will have the best security available.

4Predictive Analysis

Many financial institutions rely on their ability to anticipate future challenges in addition to their ability to analyze current business trends in order to succeed. A recent Entrepreneur study claims that AI can offer predictive analytics, which will help with resource optimization, revenue generation, and sales.

By analyzing financial data and forecasting future investment trends, LLMs assist investors in making well-informed decisions that maximize return on investment. If an LLM is serving a particular domain or industry, they can receive specialized training. Through customization, the model is shaped to produce precise and pertinent responses based on a domain, resulting in information that is effectively targeted.

AI Development Services

5Excellent Customer Service and Engagement

AI-powered chatbots and virtual assistants are revolutionizing the financial sector by raising customer satisfaction and engagement levels. They respond quickly and personally to customer concerns, answer common questions, make product recommendations, and help with account management. Customers can get help at any time from AI-powered customer support, which is available around the clock.

In order to comprehend customer preferences and behaviors, AI systems also examine customer data. Fintech companies can offer customized advice and assist customers in making important financial decisions by utilizing chatbots and virtual assistants driven by artificial intelligence. This degree of individualized care significantly improves customer satisfaction and promotes company expansion.

Well, when it comes to chatbot technologies, ChatGPT is among the most powerful. It made its debut in 2022 and quickly became well-known for its smooth conversational flow and thoughtful responses to user cues. By the end of 2023, ChatGPT’s developer, OpenAI, anticipates 1 billion USD in revenue from the technology. The “pre-trained transformer language model” that powers ChatGPT creates interactions that resemble those of a human by employing a technique called “reinforcement learning from human feedback” (RLHF).

6Reliable Credit Scores

In the conventional financial industry, potential clients are frequently ignored. There are many Fintech companies that are offering a more convenient way to apply for a loan without having to provide a credit history to a bank.

Some services, such as Affirm, use artificial intelligence to sift through applicant data and generate a “soft” credit score – a measure of the applicant’s creditworthiness. Products in this category typically evaluate user attributes like job profiles, social media, web history, and geolocation without addressing conventional metrics that comprise a credit score.

Also Read: Metaverse in Banking: Building The Future of Next-Generation Banks

7Regulatory Compliance and Auditing

Compliance with financial regulations is constantly evolving. Even the biggest financial institutions may find it challenging to uphold the law and still provide prompt, effective services. Thankfully, AI is able to understand and abide by the regulations that control specific services, like asset management. All things considered, this enables businesses of all sizes to comply with legal requirements, greatly lower the possibility of human error, and identify anomalous behavior.

For example, financial services organizations can better identify and manage complex market, regulatory, and operational risks with the help of the MindBridge AI platform; suitable for capital markets, banking, and other areas.

8Save Money and Resources

Fintechs can save billions of dollars in capital, labor, and resource costs by implementing AI-powered applications. Needless to say, manual procedures are typically more costly and time-consuming due to huge labor costs. By taking over these tasks and processes, AI automation saves time and money. AI technology will handle less complex queries, saving customer support teams money on labor.

Moreover, through individualized insights in the front office, anti-money laundering in the middle office, and credit underwriting in the back office, AI helps banks save money. Banks are able to offer better deals and draw in new customers because of the money they save by utilizing AI systems. Overall, revenue and profit are up while costs are decreased.

A bank needs enough cash flow to cover its short-term operating expenses and debt payments in order for its daily operations to function properly. By managing and arranging the almost continuous flow of cash records, AI and machine learning algorithms improve capital optimization.

How is AI used in Fintech - Use Cases ?

According to a joint report from the World Economic Forum and the Cambridge Centre for Alternative Finance (CCFA) AI is used by 90% of Fintech companies.  Fintech businesses employ AI in a different way than incumbents, or well-known financial institutions like banks, insurers, and asset managers. Fintech businesses typically:

  • Develop and market AI-powered products
  • Employ systems that make decisions on their own
  • Count on cloud-based services

Conventional financial institutions, meanwhile, concentrate on using AI systems to enhance current offerings.

AI Adoption in Business Domains

A 2023 NVIDIA report on the state of AI in financial services claims that high-performance computing, deep learning, and machine learning have at least one use case implemented by more than 75% of Fintech companies. According to the report, AI is being used widely in all financial services industries, including Fintech. The study’s top 6 AI use cases in Fintech were as follows:

  • Large language models (LLMs) and natural language processing (NLP): 26%
  • Recommender AI systems/actions to take next: 23%
  • Optimization of the portfolio: 23%
  • Fraud detection: KYC, payments, and transactions: 22%
  • Trading algorithms: 21%
  • 20% is dedicated to conversational AI

Also Read: Blockchain in Fintech – Key Trends & Use Cases for 2024

Which Brands Are Using AI In Fintech?

A 2023 BCG report states that there are currently over 32,000 Fintech businesses worldwide, made up of technology firms, startups, and long-standing financial institutions. These Fintech businesses continue to be leaders in the application of AI, employing it to

  • Provide creative solutions
  • Boost the detection of fraud
  • Enhance client loyalty and satisfaction

The top 3 Fintech giants that are using AI on a large scale are

  • Mastercard

Mastercard uses AI to improve services for partners, merchants, and customers. The multinational payment processing behemoth uses artificial intelligence in a variety of business processes and views it as a fundamental technology. Mastercard is committed to using AI to increase financial security. Since 2020, the company’s AI-powered security solution suite has stopped fraud losses totaling more than 35 billion USD.

AI is another tool that Mastercard uses to help with recruitment. Its HR department creates job descriptions using generative AI. Additionally, they screen applicants using an AI-based game that doesn’t collect demographic information. This promotes qualified applicants and lessens the possibility of unconscious bias during the hiring.

  • Stripe

Online payment processor Stripe uses AI on a mass scale to improve customer experience, control fraud, and boost conversion rates. Stripe integrated OpenAI’s latest GPT-4 natural language technology into its offerings in March 2023. Utilizing this technology allows Stripe to improve the user experience.

Stripe Docs is one of the first applications of GPT-4 at Stripe. With this update, developers can now ask questions in plain English and get concise, pertinent responses. Additionally, it makes it possible for developers to extract particular information, freeing up more time for building as opposed to reading.

  • Chime

Chime is a Fintech startup founded on the idea that basic banking services ought to be practical, simple, and available to everyone. Neobank is a Fintech startup that competes with major retail and business banking institutions. It depends on a specialized machine learning team that frequently releases advanced models.

Chime’s success is attributed to its AI-powered features-based marketing strategy. Using artificial intelligence, the Fintech company makes product decisions, finds customer insights, and chooses marketing strategies.

Future Of AI In The Fintech Industry

Undoubtedly AI and Fintech have bright futures. You are already aware of how AI in finance industry is being utilized nowadays to address significant problems. This indicates that it can solve important issues like security, fraud detection, and delivering improved customer service along with customized goods and services.

We can anticipate a sharp rise in demand for professionals with AI experience in the corporate sector and Fintech employment, including data scientists, AI engineers, cybersecurity specialists, and Fintech analysts.

With all of the anticipated future developments, AI will completely change the Fintech sector and offer services that are even better than they are now. Needless to say, now is the ideal moment to change directions and grow in your profession.

Ai based Fintech project cost

How Blocktunix Can Help You Leverage The Potential Of AI in Fintech?

Blocktunix is your go-to partner for utilizing the newest AI developments in the Fintech industry. Our experience as a provider of AI development services and in-depth knowledge of the finance sector can assist you in realizing the revolutionary potential of AI for your financial operations. We can help you create AI-powered solutions that are customized to your unique business requirements. Then it doesn’t matter whether they involve improving fraud detection, automating repetitive tasks, or optimizing investment strategies.

As an acclaimed AI development company we offer outstanding AI-based Fintech software development services. By utilizing our innovative AI solutions and collaborative approach, we guarantee that you can easily maintain your competitive edge in the ever-changing finance sector and fully utilize AI’s potential to propel growth and efficiency within your company.

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