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Blockchain In eCommerce – Revolutionizing The eCommerce Industry

Blockchain In eCommerce – Revolutionizing The eCommerce Industry
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    October 18, 2023 Last Updated: October 25, 2023

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According to a recent survey, the global blockchain market in the year 2022 remains around 7.4 billion USD. This value is poised to generate a revenue of around 94 billion USD in the year 2027. It means this market is going to experience a compound annual growth rate (CAGR) of 66.2% for the forecasted period 2022-2027.

global blockchain market survey

Needless to say, the eCommerce industry is going to contribute a lot to this figure.

And why not when Blockchain technology in eCommerce is ushering in a transformative wave? By decentralizing and securing transaction data, it has revolutionized how businesses and consumers engage in online commerce.

The distributed ledger system not only enhances trust and transparency but also streamlines supply chain management, reducing fraud and counterfeit concerns.

On top of that, smart contracts, enabled by blockchain, automate processes, reduce middleman costs, and expedite transactions. Additionally, blockchain ensures data integrity, safeguarding user privacy and enabling more personalized shopping experiences. With these advantages, blockchain in the eCommerce landscape promises a future of efficiency, security, and innovation.

Top Blockchain Technologies in eCommerce

1Ethereum

Ethereum was first proposed in late 2013, and it was only in 2014 that it actually came into being. This platform is entirely decentralized because it is run by thousands of separate computers. The name of the currency used to activate the process is Ether. It was specifically launched in the market with the intent to decentralize the Internet.

Ethereum enables the audience to communicate directly with one another through a robust decentralized system. Together, the network of tens of thousands of systems creates a single, robust, decentralized supercomputer. Ethereum was designed to support the creation of extremely complicated contracts. This technology is based on the principle that “code is law,” which means that a contract on Ethereum has the final say and cannot be overruled

2Ripple

Ripple is a digital, decentralized platform system for payments that was founded in 2012. By utilizing blockchain technology, it was made available in the market to allow international payments. The main objective of the Ripple platform is to make it easier for users and banks to conduct secure transactions.

The modern banking system was developed in the era of digital technology, and it is well known for the efficiency of its offerings. It can consider a number of trusts to transfer money between countries at any time or place.

Large financial institutions choose Ripple over other cryptocurrencies because it was designed to secure bank transactions more rapidly and comfortably.

The majority of the XRP coin is actually managed by a firm, despite the fact that the term “Ripple” is frequently used to refer to it. Well, thanks to the Blockchain Development system linked to Ripples, business, and financial organizations can easily collaborate on a range of projects that simplify payment transfers.

The Ripples Blockchain technology integrates a transaction system of banks with financial organizations in order to save costs while using Bitcoin transactions.

How Blockchain is Revolutionizing the eCommerce Industry

It is crucial to understand what are the major challenges faced by the eCommerce industry. This will help you better understand how these challenges can be overcome using the Blockchain in eCommerce industry.

Blockchain eCommerce Industry

Challenge 1: Security Lapses

eCommerce websites struggle with security, especially when users enter their bank details in order to make a transaction. Needless to say, customers may have a significant problem with this and face serious repercussions if their personal information is leaked. So, in order to combat this, eCommerce sites must have robust security measures in place to safeguard the data of their clients.

Solution:

Due to its use of encryption, blockchain technology can successfully address a variety of security issues. Therefore, even if something were to happen to the customer database, the data that hackers would have access to would be complete nonsense, therefore there wouldn’t be any serious repercussions.

Challenge 2: Supply Chain

Needless to say, supply chain management is a key concern for companies engaged in eCommerce. Businesses risk accidentally selling fake items if their supply chains are not properly managed, which could harm their reputation and financial performance.

No matter what, on paper, things always appear to be simpler. So businesses need to have a comprehensive awareness of their supply chain and put solid systems and processes in place to manage it successfully in order to avoid these issues.

Solution:

Blockchain technology has the power to view the supply chain in its entirety. By increasing product quality and safety, as well as ensuring that moral standards are upheld across the whole supply chain, openness can benefit all parties involved. Additionally, when eCommerce tracking is applied, blockchain-based supply chains become more responsive and effective. This saves both time and money.

Also Read: How AI and Blockchain are Important in Supply Chain Business?

Challenge 3: International Payment Processing

Needless to say, owners of eCommerce apps or websites aim to profit. If they don’t have the proper payment systems in place, they could lose a lot of money. Online payment acceptance can be done in a variety of methods, each of which has benefits and drawbacks. Making a profit or losing money can depend on the payment method you choose for your store.

Many well-known companies in the sector now handle multiple currencies, but there is one “slight” issue: there aren’t enough gateways for consumers who live farther away.

In addition, unless there is an alternative to the British pound, you will have to pay currency exchange fees if you are a British customer shopping, and from a US-based online store.

Solution:

Cryptocurrency payments are a terrific way for customers from any nation to make purchases from you. They only need a cryptocurrency wallet to get started. You may now sell your goods or services to anyone in the world with more ease than ever before. Additionally, if one purchases from online retailers using different currencies,  they won’t have to worry about unfavorable exchange rates.

Challenge 4: Login Authentication

A nice buying experience demands streamlined logging into an eCommerce website. People want to be able to directly and conveniently log into their accounts. You can provide clients with the wonderful experience they want by making sure sign-on login is simple and easy. Customers should spend as little time as possible in the checkout process. Now enabling secure sign-on services for small websites remains a significant issue.

Solution:

The resolution to this issue is blockchain eCommerce.

You might ask why.

Well, It’s straightforward: it can be used as a verification tool to improve user experience and address issues that shouldn’t even exist.

eCommerce Platform with Blocktunix

Challenge 5: Enhanced Customer Support

Brands often fail to increase client loyalty for a variety of reasons, including inadequate communication or incorrect assumptions. Poor outcomes are frequently a result of circumstances that are beyond their control. This might be upsetting for brands, but it’s critical to keep in mind that there are solutions available, and it’s imperative to respond if things start to go against you.

Solution:

Blockchain technology is the most important component of revolutionary change in any industry since it drastically enhances consumer brand relationships. Customers will interact with your brand in new ways and be more loyal because of the blockchain projects’ central tenets of trust, security, and openness.

Challenge 6: Middleman

When it comes to eCommerce, intermediaries are commonplace. Numerous apps and services lead to more disorganized workflows, greater prices, and more spending on third-party services. Naturally, this will be one of the factors contributing to rising consumer goods costs. As a result, there would be less sales.

Solution:

Due to its large number of applications, blockchain can actually serve as a one-stop shop for all of your requirements. It can improve machine learning, enhance security protocols, do away with the need for external software, increase transparency, eliminate shipping plugins, and deal with payment processors. It is a complete solution that might benefit your company.

Challenge 7: Marketing

Many eCommerce businesses find it difficult to get a positive return on investment from their marketing efforts, thus frequently losing a lot of money. eCommerce businesses must concentrate on developing campaigns that are not only successful but also engaging if they want to succeed. This entails thinking outside the box and developing original concepts that will grab the interest of prospective clients. But for that personalization should also be taken into account as it will have a significant impact.

Solution: 

Numerous apps that provide blockchain-based solutions can assist in traffic tracking and can spot spam content or unethical marketing practices. Businesses and organizations who want to maintain a safe and clean internet presence might benefit greatly from this. By utilizing these app solutions, you can safeguard your users’ and customers’ safety while preserving your brand’s reputation.

Also Read: A Comprehensive Guide For Blockchain App Development

Top 4 Real-Life Use Cases of Blockchain in eCommerce

The future of the eCommerce sector is solely going to rely on the blockchain. Blockchain technology has a huge impact on eCommerce since it makes transactions faster and more secure. This technology is being used more and more by the eCommerce industry to transform its financial activities. Let’s go through some use cases to find out how it is changing the eCommerce market.

1Amazon

We can’t overlook the name of Amazon while discussing eCommerce platforms. Being the pioneer in the field, Amazon is renowned for its cutting-edge applications in the environment. The company has worked tirelessly to increase the effectiveness of online purchasing, whether it be through the usage of AR/VR for a better customer experience or blockchain in the supply chain.

The company has long been aware of the difficulty in monitoring and tracing, where clients demand more access to learn the precise position of their product. The current supply chain is slowed down by its reliance on an antiquated paper process and fragmented data silos. 

As a result, Amazon is prepared to integrate Blockchain technology into its supply chain for improved product monitoring and tracking. The consumer will have access to information about the manufacturing process as well as order tracking. The information will be entered into a shared digital ledger that will be shared by all the stakeholders, including suppliers, manufacturers, regulators, logistics providers, wholesalers, retailers, and customers.

Therefore, the process won’t have a clear owner or authority. Instead, current information on the product will be provided by all stakeholders. So, without the interference of a centralized authority, the consumer can access the product’s real-time location.

2eBay

Since it has been active in the eCommerce market for many years, eBay occasionally rolls out new improvements. Recently, the company partnered with the Libra Association, and they have big plans to launch the Libra cryptocurrency. The new digital currency is anticipated to be utilized for a variety of transactions on the platforms.

The company’s goal with Libra cryptocurrency is to create a dependable, widely used cryptocurrency that carries the ability to significantly alter the user experience in a marketplace. With this cryptocurrency in place, customers will have access to inventory provided by sellers from all around the world while also being able to make payments in the currency of their choice. 

Additionally, the transaction will be completed for a fraction of what it costs today, increasing the profitability of the deals for the businesses.

3Alibaba

As the largest online retailer in China, Alibaba takes the grave problem of lethal fake food seriously. The eCommerce behemoth now has renewed hope in its quest to track real food in real-time across the supply chain.

Blockchain is used by vendors on the eCommerce giant’s marketplaces, Taobao and Tmall, to confirm the legitimacy of goods. The blockchain can keep a cow’s DNA information with steak packaging in the case of meat, digitally tagging the product to validate its quality over the course of the entire product lifecycle. Customers will now have the opportunity to scan QR codes for product safety information, such as quality metrics and origin details.

4Walmart

Walmart is another colossus that is concerned about issues with food safety. In December 2017, Tsinghua University National Engineering Laboratory for eCommerce Technologies, reputable Chinese retailer JD.com, and IBM joined forces with Walmart to launch a food safety cooperation. The collaboration planned to employ blockchain technologies in retail to benefit both online and offline consumers while assisting organizations in tracking down food and ensuring its safety.

After filing a patent application for a “smart package” with a device that could log information about the box’s contents, its surroundings, its location, and other data to a blockchain, Walmart decided to engage in dApp development in a slightly novel way. The smart package was also designed to work with other cutting-edge gadgets, such as drones powered by blockchain. Walmart aspires to give its consumers more discretion, security, and control over the entire shipping process.

Blockchain eCommerce App

Partner With Blocktunix to Implement Blockchain in Your eCommerce Business

Blocktunix is a top Blockchain-based eCommerce platform development company. We have everything for you under one roof, then it doesn’t matter whether it’s an online commerce landscape you are keen to explore or the integration of blockchain technology in your current eCommerce presence to obtain competitive advantages. We deal with it all.

Our competent and knowledgeable experts can help you outfit cutting-edge technology for your company and gain an advantage over rivals in the market. Blocktunix is home to more than 100 blockchain developers with years of expertise. We have vast experience developing blockchain apps and have the know-how to create them quite effectively.

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