The travel and tourism industry is on the cusp of a revolutionary transformation.
And why not when it is fueled by an advanced technology like metaverse?
As digital landscapes continue to evolve, metaverse travel is becoming a game-changer, redefining the way we explore the world and beyond.
Just Imagine a world where travelers can embark on virtual journeys to any destination, interact with lifelike digital representations of their favorite places, and even engage in immersive cultural experiences, and that too from the comfort of their homes.
Isn’t that amazing?
Definitely, it is!
Well, if you are the one who dreamt of a similar experience but in a different way i.e. by offering it to travelers or tourists, this blog is for you.
In this blog, we delve into how the metaverse in travel & tourism is reshaping the travel industry, offering unparalleled opportunities for exploration, connection, and adventure, and most importantly how it can help you earn huge ROI.
So let’s begin the journey and explore the future of travel.
According to the survey, the global metaverse in the travel & tourist market can size up to 188.24 billion USD in 2026 with a CAGR (compound annual growth rate) of 26.01%. What’s even more amazing is that 37% of the market’s growth will originate from North America alone.
The US and Canada represent the two largest metaverse markets in North America’s travel and tourist sector. The market in this region is expected to grow more quickly than that in South America, the Middle East, and Africa.
Metaverse technology is contributing a lot to the transformation of connection between businesses and their customers by crossing physical distances and providing novel experiences.
Let us understand this in detail by going through a few benefits of the metaverse in travel & tourism.
It is easy to make virtual tours using metaverse technology. It gives visitors a completely immersive experience especially when exploring new places and attractions. By doing this, travelers will be able to make better decisions by learning more about a place, its people, and its attractions.
Metaverse technology makes it possible to create virtual events that are accessible from anywhere in the globe. In order to build interest in their destinations, activities, and events, this can assist tourism firms and organizations in reaching a wider audience.
3Augmented Reality Wayfinding
Wayfinding solutions for passengers navigating complicated areas like airports, train stations, and tourist attractions are one of the rich experiences that can be created by metaverse technology using augmented reality. By superimposing guidance and data on the actual surroundings, tourists can navigate about with ease and avoid getting lost.
4Virtual Meetings and Conferences
Businesses and attendees can save time and money by hosting virtual meetings and conferences through the use of metaverse technology. It can help minimize the event’s carbon footprint by enabling attendees from all around the world to join virtually.
Metaverse technology makes it possible to make interactive guides that give visitors up-to-date details on locations, activities, and attractions. This can assist visitors in organizing their schedules and choosing the right sights and activities.
Gamification can be used with metaverse technology to give tourists an interesting and participatory experience. For instance, passengers can receive awards or discounts on travel services by completing tasks or quests in virtual worlds.
Metaverse has made it possible to develop virtual concierge services that offer advice and support to travelers all along their journey. Real-time assistance, customized trip guides, and virtual chatbots are a few examples of the same.
Travelers can learn about sustainability, culture, and other significant travel-related topics by using metaverse technology. This can boost the regional economy and encourage ethical travel.
9Virtual Reality Advertising
Advertising campaigns that are immersive, interactive, engage travelers, and that can raise brand awareness are possible because of the metaverse technology itself. This can assist tourism-related companies and organizations in differentiating themselves from the competition and drawing in more clients.
10Historical and Cultural Preservation
Cultural and historical sites that are in danger of disappearing or being harmed can be preserved with the application of metaverse technologies. Travelers can see these sites virtually and learn about their history and significance by building digital copies of these locations.
Travelers can make secure and convenient online bookings and payments by using metaverse technology to develop online booking systems. This can lower expenses, expedite the booking procedure, and enhance the clientele’s experience.
Travel agencies will be able to deliver each customer a customized trip. Well, the credit goes to Metaverse. Businesses can create more individualized and pleasurable travel experiences by gathering data on passenger interests and behavior and using that information to customize offers and suggestions for each individual.
After going through the benefits, you must have gotten an idea of how introducing the metaverse in the travel industry can prove to be a profitable deal from the business point of view. Well, if you still carry some doubts, here are some of the metaverse use cases that will unveil the curtain on how some of the giants in the travel and tourism industry are utilizing the metaverse to offer a next-level user experience.
Since its establishment in 1999, the Coachella Valley Music and Arts Festival has advanced significantly. Event planners have embraced Web3 and metaverse travel technology in recent years. Through a variety of immersive digital choices available in the Coachellaverse, fans who were unable to attend in person can now join in on the celebration.
Guests can play video games, interact with other attendees, acquire collectible NFTs, and engage in augmented reality events on the virtual Coachellaverse. The site features live performances as well as conversations with musicians and entertainers.
Qatar Airways’ metaverse offering is called QVerse. Visitors to the Qatar Airways website can now enjoy a brand-new virtual reality experience. The Epic Games Unreal Engine is used in the construction of QVerse. This is the perfect game engine for producing an interactive virtual experience because it powers some of the most popular online video games in recent years.
MetaHuman Creator is a powerful cloud-based application that QVerse utilizes to create high-quality virtual human models. This has made it possible for Qatar Airways to provide Sama, a virtual member of the cabin crew who can communicate with guests and answer their questions.
With the release of its Seamless Travel Companion app, Vueling has made a metaverse travel debut. This app lets customers schedule and plan door-to-door trips on a single platform by utilizing the Iomob software solution. Customers can use the app to conveniently book their flights, hotel shuttle, and transportation from the airport.
Once they reach their location, users can utilize the app to plan their travel. Moreover, customers can access a vast network of parking lots, ground vehicles, and other services through the app. Users will also have a handy way to buy services in the metaverse with the Seamless TRavel Companion app.
An ambitious effort by the Seoul Metropolitan Government (SMG) known as Metaverse Seoul. This is a first for the metaverse – the first virtual platform for a municipality. Numerous private and public services will be available in this virtual area, which will also open up new avenues for metaverse travel.
The place is dedicated to the principles of “freedom, connection, and inclusion.” The goal of Metaverse Seoul is to create a virtual smart city in cyberspace that is as realistic as possible and accessible to both Seoul locals and visitors from around the globe. Metaverse Seoul aims to be a place for innovation and connection, not a digital duplicate.
Another significant business entering the metaverse is Emirates. The airline has been a leader in the adoption of virtual technology and has its own line of NFTs. An immersive 360-degree replica of the cabin interior, which enables potential passengers to explore the cabin and even check their seats before they travel, has been one of its most significant advances.
Emirates is one of the first businesses to accomplish this. They were also among the first businesses to release a proprietary app for the Oculus store, which offers VR system software. All things considered, Emirates is all set to lead the way in metaverse travel.
Needless to say, Decentraland is one of the major participants in the metaverse. Customers can purchase virtual land in this virtual environment and erect structures, event spaces, shops, and even virtual theme parks. Barbados is the first government to lay claim to Decentraland, despite the fact that numerous people and large corporations have done the same.
With the creation of this metaverse embassy, they intend to engage in “virtual diplomacy.” The Barbadian government expects that if the Decentraland embassy is successful, other countries will be motivated to implement similar plans. Additionally, they intend to open more embassies on various metaverse platforms.
The sole objective of Scotland-based New Frontier is to build a digital replica of the Great Tapestry of Scotland that people can access in the metaverse. In the real world, this is a five-star attraction that draws tourists from all over the world to see it in Galashiels. A large financial commitment was necessary and it was no small task to recreate the Great Tapestry in all its detail.
In order to raise money for the project, New Frontier produced a line of NFT artwork. These unique digital artworks, which had themes derived from the tapestry itself, were created as a means of financing the labor-intensive process of creating a digital replica of the tapestry.
Well, after going through the use cases, you must be aware of what future the metaverse holds in the travel industry. Last but not least, here comes a million-dollar question, “the opinion of customers on metaverse in Travel and Tourism”.
There are aspects of this virtual economy that are already attracting some interest, even though it is yet unclear how open customers will be to travel and tourism in the metaverse. Younger customers are currently more likely to be interested in using the metaverse because they grew up on the internet.
In 2022, a poll of Gen Z travelers from the United States and the United Kingdom revealed that visiting a city or country they had never been to before was the most intriguing metaverse travel activity. Traveling to a far-off or exotic place ranked as the second most intriguing activity.
Comparatively, 41% of American adults over 55 stated that they found watching concerts or other entertainment content to be one of the most enticing aspects of the metaverse.
Moreover, according to a Dynata research titled “New Economy of Experience,” which examined metaverse tourism using a poll of 11,000 customers in 11 countries, 40% of respondents expressed interest in virtual travel. Even more, 51% said to have been persuaded to visit a museum, art gallery, or exhibition virtually. An additional survey, carried out by Accenture in 35 nations and involving 24,000 participants, validates the public’s interest in these virtual immersions.
Needless to say, interest in using the metaverse in tourism is sparked by the discovery that 50% of individuals are curious to see a preview of a vacation experience, such as a hotel stay or a sightseeing excursion. In the “millennial generation,” this percentage jumps to 55%. By comparison, among the “baby boomer generation,” it is only 29%.
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